COLD IS GOLD × CONTINGENCY NETWORKS
OPERATIONAL BRIEF · MAY 2026

A predictable flow
of new enterprise clients.

This document lays out an operational plan to grow your inbound pipeline of UK IT and infrastructure decision-makers through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

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01 / YOUR BUSINESS 01 — 08

We understand your DNA.

Contingency Networks is a UK Internet Service Provider founded in September 2008 (18 years in business), headquartered in Stafford with a registered office in London. The team builds resilient, carrier-grade leased lines for businesses that take connectivity seriously, combining microwave, fibre and 4G/5G to engineer diverse-path solutions that fibre-only ISPs cannot match. Their tagline is “When BT can’t deliver”, and they own and operate a network of Point of Presence sites across the UK to reach industrial estates, logistics parks and gateway sites underserved by traditional carriers. Capacity ranges from 10 Mb/s to 400 Gb/s on a 99.999% SLA, with a recent Megaport Network as a Service integration adding cloud connectivity to the stack.

18 yrs
in business
a UK ISP since 2008, with the operational depth to back the work
99.999%
SLA on resilient circuits
five-nines availability, the enterprise benchmark for business-critical connectivity
400 Gb/s
maximum capacity
delivered today, with carrier-grade engineering across the full speed range
3
technologies stacked
microwave, fibre and 4G/5G combined to engineer a diverse-path architecture

What sets you apart

Microwave is the structural play. Most UK ISPs are fibre resellers; you own the microwave network and combine it with fibre and 4G/5G to engineer routes nobody else can offer. Microwave reaches sites where Openreach lead times are measured in months, and pairing it with diverse fibre gives a five-nines architecture that fibre-only competitors cannot replicate. Owning the PoPs means the SLA is yours to back, not somebody else’s.

What we will push on your behalf

Resilient multi-technology connectivity (microwave + diverse fibre + 4G/5G) for UK organisations whose sites are underserved by Openreach or whose existing leased line is a single point of failure. The cold email pitch opens on two universal pain points — “your fibre is in but the business is on its knees when it dies” and “BT quoted you 12 months and we can deliver microwave in 6 weeks” — landing with IT directors and infrastructure leaders across logistics, manufacturing, data centres, multi-site retail, ports and other hard-to-reach estates.

02 / YOUR MARKET 02 — 08

A market identified and qualified.

We start from the official UK Business Population Estimates 2025 (Department for Business and Trade): around 26,500 UK organisations with 100 to 2,000 employees once the medium and large bands are combined. We then filter for the six verticals where Contingency’s connectivity story actually lands — logistics & warehousing, manufacturing, data centres, multi-site retail, ports & gateway sites, and other hard-to-reach estates — and apply an ICP fit filter to keep only the organisations with realistic connectivity pain (multi-site footprint, underserved location, mono-path leased line, or Openreach lead-time exposure). The result is a realistic prospecting universe of about 5,000 UK enterprises.

~5,000
organisations identified
UK enterprises 100-2,000 employees across the six target verticals, ICP-fit subset
~2,500
contactable prospects
after applying the 50% ratio (decision-maker + email findable)
~41
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~8
potential new clients
over 12 months (UK B2B average closing rate: 20%)

How we build this database

We cross-reference several B2B data sources (LinkedIn databases, trade directories, public records) to identify companies that match your criteria. Every contact is then verified and enriched by AI: decision-maker identification, business email validation, confirmation that the business is still trading. Impossible to do manually on thousands of lines — this is what makes qualification possible at scale.

Why 50% are contactable

On any given market, we cannot always find a decision-maker contact and a valid business email. This 50% ratio is deliberately conservative, to give you realistic projections rather than optimistic ones.

This market is shown as an example so you can picture the scale. We can run the same analysis on any segment or geography you want to target.
03 / PROSPECT SAMPLE 03 — 08

10 companies identified by our AI.

Before launching at full scale, we always start with a sample of 10 real UK enterprise prospects, picked across the six target verticals and spread across England, Scotland, Wales and Northern Ireland to demonstrate that the approach works beyond a single sector or geography. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits Contingency Networks’ offer. The same method will then be applied to your full database of ~2,500 contactable prospects.

For each prospect, our AI identifies a concrete signal: a recent piece of news, an expansion, a change in their offering. That signal justifies why to reach out now and provides the foundation for personalising the email.

This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

aql

Prof Adam Beaumont · CEO & Founder
Leeds-headquartered carrier-neutral data centre operator and telecoms platform, host of IXLeeds, the only fully independent UK internet exchange outside London.
SIGNAL DETECTED

Operates a multi-site Leeds estate (Salem Chapel + Hunslet + South Point) and hosts IXLeeds. Adam Beaumont sits on the IXLeeds board, is Visiting Professor of Cyber Security at the University of Leeds, and was named IoD Yorkshire Director of the Year. Adam founded aql in 1998.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

An independent regional colo operator understands diverse-path connectivity better than most enterprise IT buyers. Microwave + Megaport NaaS is exactly the carrier-grade, geographically diverse second path that aql’s tenants ask for. Adam runs a peering point, not just an ISP — he speaks the same language as Contingency’s leadership.

02

Malin Group

John A MacSween · Managing Director
Glasgow-based marine engineering and manufacturing group developing the 50-acre Scottish Marine Technology Park on the Clyde at Old Kilpatrick.
SIGNAL DETECTED

November 2025: appointed Elaine Troup as SMTP Programme Manager, signalling the project moving into delivery. Phase 1 has detailed planning consent. The park will host advanced manufacturing tenants and a deep-water jetty with a 1,100Te ship hoist (largest of its kind in Europe). Up to 1,000 jobs forecast.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

A 50-acre brownfield industrial park on the north bank of the Clyde sits well outside the Glasgow city fibre core. Microwave from a Glasgow-area PoP gives instant high-capacity coverage where Openreach lead times for new fibre would push tenant occupancy back by months. The pan-tenant connectivity story compounds across the entire SMTP estate.

03

Hemisphere Freight Services

Andrew Perrin · Managing Director & Founder
Ipswich-based independent UK 3PL with full-stack air, sea and road operations, owning its own warehousing and customs infrastructure.
SIGNAL DETECTED

2024: completed a brand-new 350,000 sqft purpose-built carbon-neutral warehouse at Port One Logistics Park, in the Freeport East zone near Felixstowe. Hemisphere is one of the most sustainable independent logistics businesses in Britain, family-run for 29 years.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

Port One sits in a textbook Contingency profile: large industrial estate, long distance from BT serving cabinets, demanding 3PL applications (WMS, IoT racking, customs portals) where downtime costs throughput. Andrew Perrin runs a family-owned, infrastructure-owning 3PL — resilience is something he buys, not delegates.

04

Jones Village Bakery

Robin Jones · Managing Director
Wrexham-headquartered bakery employing around 900 people across a 35-acre Wrexham Industrial Estate campus and a satellite at Minera. Now part of the Menissez bakery group.
SIGNAL DETECTED

November 2025: opened a new £20M production line at Wrexham Industrial Estate, doubling roll-making capacity, with 60 new jobs targeted by summer 2026. Part of a wider £47M programme that includes a 70,000 sqft extension to the main bakery still in the offing.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

A multi-shift food manufacturer mid-rebuild is the cleanest possible window for diverse-path connectivity: new production lines, new SCADA, new MES, all of which need step-change uptime. Wrexham Industrial Estate has fibre, but the resilience picture is patchy. Microwave specified during the build is a fraction of the cost of microwave specified after the first outage.

05

Around Noon

Gareth Chambers · Chief Executive Officer
Newry-headquartered food-to-go manufacturer (sandwiches, wraps, salads, hot deli), 800+ staff across five UK and Ireland sites including a brand-new Slough factory.
SIGNAL DETECTED

May 2025: opened a new £50M, 30,000 sqft food-to-go factory in Slough — the group’s 5th UK/IE manufacturing site and second in the South-East of England. 200 new jobs. Whiterock-backed, on track for £100M turnover.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

The Slough factory is freshly commissioned: new fibre install, new resilience picture, new chance to specify diverse-path microwave before it’s an emergency rather than a project. Gareth Chambers is the textbook multi-site CEO who buys connectivity as group infrastructure, not site-by-site — exactly the architecture conversation Contingency wants.

06

Greggs

Tony Taylor · IT & Business Change Director
Newcastle-headquartered national food-on-the-go retailer with 2,500+ stores, vertically integrated bakeries and distribution centres, and a major SAP S/4HANA transformation under way.
SIGNAL DETECTED

2025-26: SAP S/4HANA roll-out across Finance and Procurement (live), with Manufacturing, Logistics and Retail to follow in 2026. Derby site fitting out for a 2026 production go-live. Kettering NDC commissioning starting Q4 2026, fully operational H2 2027.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

The Derby and Kettering NDC programmes plus the SAP roll-out across Manufacturing, Logistics and Retail mean Greggs is rebuilding the full data and connectivity stack at exactly the moment Contingency wants to be in the room. Tony Taylor is the right level for an architectural conversation about resilient site-to-site connectivity and the cost of an SAP outage at a 2,500-store chain.

07

Peel Ports Group

Claudio Veritiero · Chief Executive Officer
Liverpool-headquartered second-largest UK port operator, running terminals at Liverpool, Heysham, Clydeport, Sheerness, Medway and Great Yarmouth across container, RoRo, bulk and project cargo.
SIGNAL DETECTED

September 2025: announced £100M Port of Liverpool expansion (two new warehouses + a second automated terminal for steel and metals). Plus £10M into Great Yarmouth (Nov 2025) and £10M into the Birkenhead Eastfloat redevelopment (Nov 2025).

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

Port estates are notoriously hard for traditional fibre (long runs, salt-water environments, security perimeters). Microwave is genuinely the right technology for many port-edge use cases, and Peel’s fresh terminal capex programme means architecture decisions are still in scope. Claudio Veritiero runs a £700M+ business — the conversation is pan-port, not single-site.

08

Studio Ulster

Prof Declan Keeney · Co-Founder & CEO
Belfast-based virtual production studio complex at Belfast Harbour, the largest such facility in Northern Ireland and one of the most advanced in Europe.
SIGNAL DETECTED

June 2025: opened the £72M, 75,000 sqft virtual production complex at Belfast Harbour, partly funded through the Belfast Region City Deal. Already announcing capacity expansion in response to demand. Declan Keeney sits on the BFI board and is a BBC alumnus of 13 years.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

Virtual production is connectivity-hungry by design: real-time engines, in-camera VFX, volumetric capture, motion tracking and remote review pipelines all stress bandwidth and latency budgets. The fresh launch and announced expansion mean the connectivity architecture is being defined right now, and Belfast Harbour’s industrial location gives the microwave story a clear angle alongside fibre.

09

Middleton Foods

Glen Middleton · Director
Willenhall-based family-owned manufacturer of foodservice and bakery pre-mixes, BRC EFSIS Grade A certified, serving UK foodservice, retail and export.
SIGNAL DETECTED

November 2025: broke ground on a £4M site extension adding 780 sqm across four floors at the Willenhall factory in the West Midlands. Glen Middleton stated the company had been planning the expansion for over a year.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

The expansion is exactly the right window for adding capacity-aligned connectivity: new production lines, new traceability systems, new export documentation flows. Family-owned BRC manufacturers are quick to see the value of resilient architecture once a fibre cut has cost them a shift — better to specify the second path during the build.

10

Wickes Group

David Wood · Chief Executive Officer
Watford-headquartered DIY and home improvement retailer with 230 stores nationwide, in-store kitchen and bathroom showrooms and a fast-growing trade pro segment.
SIGNAL DETECTED

2025-26: targeting expansion from 230 to ~300 stores, +70 stores creating 2,000 new jobs across the UK in towns where Wickes is currently underrepresented. Record £1.63bn revenue FY25, +5.9%, with adjusted PBT up 14.4%. CEO David Wood named property as the primary growth lever.

WHY THIS PROSPECT FOR CONTINGENCY NETWORKS

Each new store is a new SD-WAN endpoint, a new till estate, a new click-and-collect Wi-Fi backbone. Smaller market towns are exactly where Openreach lead times can be 6+ months — microwave-as-first-leg can shave months off a store opening. With 70 sites in the pipeline, the conversation is about a programme, not a single building.

04 / AI PERSONALISATION 04 — 08

Emails that look written by hand.

The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself — it’s the first sentence. When a UK IT director or infrastructure manager opens an email and reads a line that mentions a specific fact about their estate, a recent site they have commissioned, or a network change they have announced, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of prospects, then weaves them into the opening line of each email so that every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no generic “I came across your website” openers — just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to Contingency’s offer.

The principle: when the prospect reads the email, they should think “this person looked into me”, not “this is a bot”. Every sentence mentions a precise, verifiable fact, in the prospect’s own vocabulary.

Here are the 3 types of signals we would use to personalise every email sent on your behalf.

01

A new site, factory or facility recently opened

What we look for A publicly announced opening, ribbon-cutting, fit-out, go-live or commissioning event for a new physical site (factory, warehouse, distribution centre, studio, terminal) in the last 12-18 months.
Where we find it Food Manufacture · Logistics Manager · The Manufacturer · Insider Media · regional press · LinkedIn
Findable on 80% of prospects
Raw data

Around Noon opened a new £50M, 30,000 sqft food-to-go factory in Slough in May 2025. Group’s 5th UK/IE manufacturing site, 2nd in the South-East. 200 new jobs.

AI personalisation →

“Saw the Slough factory went live in May, the second South-East site after the London expansion. Adding a fifth chilled-food production node to the group footprint usually pushes a connectivity question up the IT roadmap, especially when a logistics-park site sits a long way from the nearest BT cabinet.”

02

A multi-site programme or network-wide expansion

What we look for A publicly announced multi-site programme: a national distribution centre roll-out, a store-expansion strategy, a pan-port capex plan, a multi-stage brownfield development.
Where we find it Annual reports · RNS announcements · Retail Gazette · Logistics Manager · Lloyd’s List
Findable on 65% of prospects
Raw data

Wickes targeting expansion from 230 to ~300 stores, +70 new stores in towns where Wickes is currently underrepresented. 2,000 new jobs forecast. CEO David Wood named property as the primary growth lever.

AI personalisation →

“Saw the strategy moves Wickes from 230 to about 300 stores over the rollout, focused on towns where Wickes is currently underrepresented. Smaller market towns are exactly where Openreach lead times tend to push back store opening dates, so the connectivity-first sequencing matters most when the property pipeline is moving fast.”

03

A board, governance or industry-position signal

What we look for Personal positioning by the decision-maker: a board seat (industry body, peering exchange, trade association), an IoD or sector award, a published op-ed, a conference keynote or named programme appointment.
Where we find it LinkedIn (posts & articles) · IoD · Make UK · UKMPG · IXLeeds members · trade-press interviews
Findable on 55% of prospects
Raw data

Adam Beaumont (founder & CEO, aql) sits on the IXLeeds board, hosts the only fully independent UK internet exchange outside London, is Visiting Professor of Cyber Security at the University of Leeds and was IoD Yorkshire Director of the Year.

AI personalisation →

“Saw the IXLeeds board role on top of the aql work, the only fully independent UK exchange outside London. The diverse-path conversation tends to land differently with someone already running a peering point rather than buying transit, especially when microwave gives a second leg to a fibre-rich estate.”

05 / CAMPAIGN EXAMPLES 05 — 08

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES 06 — 08

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP 07 — 08

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE 08 — 08

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities —
New clients —
Gross margin generated —
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities 38
New clients —
Gross margin generated —
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities 75
New clients —
Gross margin generated —
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities 150
New clients —
Gross margin generated —
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.

Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Contingency Networks has all three.

Our conviction is that we can install for you a steady stream of qualified UK connectivity opportunities over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
Your business Your market Prospects Personalisation
Evidence
Campaign examples Case studies
Engagement
Roadmap Projections & Pricing

COLD IS GOLD — Your Outbound Prospecting Strategy — 2026